Emily May/Become the USP

Become the USP

  • Course
  • 1 Lesson

shall we play a game, babe?

put a finger down if...

💀you've scrolled another experts grid to see how she's showing up, what content she's creating and how she's selling this week because you see her celebrating the wins you want in your world (even if you tell yourself you're just doing market research)

💀you have clients coming into your low ticket offers and shorter term containers but locking them into your long term, higher ticket spaces feels way harder than it needs to and as a result your business is running off of LTO's and cash injections instead of steady&stacked mrr

💀you're sitting on a tonne of incred client testimonials and your current clients are always telling you how amazing your work is but you feel like that is not communicated to the rest of your audience - if only they could see how great you are when you're doing ya stuff

💀you know your content could be your best lead generator, but you're still spending way too long making sure each post is good enough and hitting share with -thoughts and prayers- that you'll sign a client from it instead of certainty

💀 you're ready to be the expert who receives multiple enquiries and consistent sales every single time she drops new spaces to her offers, no matter the price point, but right now your dream clients don't seem to get why they should hire you right now

the experts that are always sharing new stripe screenshots, welcoming dream clients into their offers every week and are seen in the industry as the go-to for their work? yeah they became the USP.

when you become the USP the sales, clients and stacked cash every month are simply a by-product of being the most sought after expert in your industry

this isn't me telling you to share more of your to-do list or pick the brightest neon branding that low-key gives you a headache every time you open your grid

this is you being able to strategically position yourself as irresistible to your dream clients so that every time you open doors to a new offer or open a spot to your close prox spaces, they get taken because there is no-one else your people would rather hire for long term support.

I know you're done posting content consistently, selling, engaging and knowing your dream clients are out there somewhere but not seeing your highest cash months on repeat, not seeing consistent sales, not seeing enquiries into your highest ticket spaces or when you do they end in price objections (before they celebrate meeting that financial edge with someone else)

all of that ends here.

starting now:

✨ you become the expert your dream clients can't get enough of because you are always posting content that stands you head and shoulders above the rest and activates your dream clients to MOVE, no hesitation

✨ you hear 'I'm in!' on a weekly basis with minimal back and forth because your people come to you ready & excited to join your world

✨ you are known for high ticket, high level support - your clients come in and immediately want access to your close proximity spaces and they love paying top dollar for it - because its your work or no ones.

✨ you stand so convicted in your methods, your vision and your message that you create solely from your zone of genius, no second-guessing or 'market research' and that genius is what makes your content the driver of all of your sales

✨ your income begins to stack month on month because who you are, and your ability to articulate that in your content, makes you an easy 'yes' for long term support

YOU + BTU = CONSISTENT SALES, STACKED MRR AND DEMAND FOR YOUR UNIQUE WORK

BECOME THE USP takes you through the process to become the USP for your offers

a series of in depth questions that allow you to unpack why your world is the one your people NEED to be in.

POV: when you have BTU in your back pocket you get mini messaging masterpieces that you can weave throughout your content or turn into individual posts, story sequences or emails to consistently connect the dots between you and your dream clients highest desires

These are the exact questions I ask myself before I release any content, emails or even offers - and it's exactly why I am able to sign new dream clients directly from my content.

Most people skip this part - their content goes from desire to selling their offer with no mention of why they are the only person to be doing this work. That is why they hear 'I'll think about it' instead of 'omg so excited, I'm in!!!'

When you can consistently link back to why your dream clients need you for this work, your dream clients will not be able to see you as anything but their next investment.

A taste of clarity you will be walking away with:

you're done drawing the line in the sand but seeing the same results. it's time you become the most sought after expert in your industry because you made yourself the USP.

👇🏻

Like my client J who booked out her 1:1 with dream clients after months of ghosting her account post-pivot and coming back to why she is so fckng good at the work she does

Or Client C who worked with me earlier this year, shared 5 story slides and signed a dreamy new 1:1 client because she made it obvious why her world was the place to be

  • £127 or 2 monthly payments of £63.50

Become the USP

  • Course
  • 1 Lesson

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BECOME THE USP